The International Coffee Week (SIC) 2024 in Belo Horizonte was a transformative experience for the Consciencia Cafe team. Our barista Nickolas Beraldo attended the event for the first time and brought back valuable insights about the future of specialty coffee.
What Is SIC?
Since its creation in 2013, the International Coffee Week has established itself as a gathering for all enthusiasts and professionals in the coffee production chain. The event brings together producers, baristas, entrepreneurs, and consumers for networking and knowledge sharing.
Memorable Experiences
Barista Championship
Nickolas highlighted the thrill of watching competitors present their signature drinks. He was especially moved by champion Emerson Nascimento, who used poetic metaphors about sugar during his presentation.
Technological Innovation
Machines equipped with cameras that automatically sort coffee beans impressed everyone with their ability to ensure exceptional quality in every bag delivered. Technology is revolutionizing how we guarantee the quality of the coffee that reaches you.
Sustainability
Exhibitors demonstrated their commitment to sustainable production practices. The future of coffee is green and conscious.
Women in Coffee
The 2024 edition emphasized “Women in Coffee,” highlighting historical contributions such as Melitta, the creator of the paper coffee filter.
Key Takeaway
According to Nickolas, the greatest lesson was about the “connectivity that coffee creates between people,” observing how the product unites producers, young baristas, and entrepreneurs from different backgrounds.
Coffee is much more than a drink — it is a bridge that connects people, cultures, and stories.
Want to know more about our experience at SIC 2024? Come visit us and we’ll chat about all the latest news from the specialty coffee world!